Keyword Research
Keyword Research
Done the right way!
Keyword research should never be an after thought in the process of building an internet website, or even marketing anything on the internet. Keyword Research is simply the single most crucial part of the success behind your project.
Just sitting down with a pen and a note pad even before you start your research and jotting down a few keywords is beneficial to the process. More importantly it will give you a clearer understanding of why keyword research is so important.
Most of the time what you may think the majority of people would search for is completely wrong. At best your interpretation of the searches will lead you to what I like to refer to as niches.
Niche Finding is the process of finding highly searched terms with little or no competition. This is not always the case but using a good keyword research tool will help you to identify those hidden niches.
Keyword Research the free way…
If you’ve heard the proverb “He who fails to plan, plans to fail”, this is as true of a statement as you can get, and applies when it comes to keyword research.
Successful businesses don’t pop out of the ground overnight. Internet businesses can grow a lot faster than brick-and-mortar businesses, which actually makes planning that much more important.
In other businesses, it may be more feasible to correct as you go along. With an Internet business, you could lose so much momentum by having to start over again or correct things like navigation or main keywords that it could cripple your entire website.
Instead, just do your keyword research right the first time, apply your results, and work on optimization of the search engines.
Using Google’s Free Keyword Tool
You can get to Google’s Keyword Tool 3 ways:
(I would highly recommend if you want quality results to have a Google Account and be logged in!)
- Do a Google Search for {keyword tool} and click on Keyword Tool – Google Adwords link
- Go here for Google’s external keyword tool
- You need to log into your Google Account and go to the Tools and Analysis Tab
Step 2…..Enter your information
- Enter your desired Keyword
- Select Exact Match Type
- Click Search (Enter decaptca code if not logged in)
Step 3…..Analyze your Results
- Sort results by Cost per Click (CPC)
- Depending on your project, find high paying CPC keywords for adsense revenue.
Or, find low cost CPC for your own Google Adwords Campaign to increase sales. - Locate low competition keywords for organic rankings.
- Look for Hot Markets with Local Search Trends
Keyword Research Done Right!
By now, you should have a pretty clear picture that the success or failure of a website can depend a lot on the keywords you choose. It’s the foundation for your entire business. The first step is to learn the actual process of keyword research.
The process of keyword research isn’t difficult, but it does require some in depth knowledge, for example:
- How do you go about finding relevant keywords and its level of competition?
- How do you put a dollar value on searches coming from your keywords, and how do you tell who will buy?
- How do you choose keywords that will get you traffic now and will grow your business later?
Keyword research is the process of brainstorming, researching and choosing which keywords to target on your website.
Where can you go to find the data that shows you the money keywords?
Keyword Research using Market Samurai
Market Samurai easily opens from your desktop
Every time you open Market Samurai you have the option to work on a current project or start a new project.
Keyword Research is only 1 of several options…
As you can tell from the screen shot of Market Samurai there are many more things that are available to do besides Keyword Research, but for now I want to concentrate on just using the Keyword Research Tool of Market Samurai.
Just One Click to Generating Hundreds of Keywords
There are several other features that you can use on this screen but for now we will just click on Generate Keywords.
Some additional options that you can choose from this screen are to define lengths of long tail keywords, or to add permutations, add keywords, define positive keywords, or even add negative keywords.
Simple Click for Keyword Analysis
Now that you have a list of keywords generated you can go through them and add or delete keywords that are not as relevant, and then click Keyword Analysis
Sort by any Column that interests you
Now this is information that is useful. Having more information available on Market Samurai than on Google’s Free Keyword Tool will allow you to make profitable decisions. I want to point out that you have the option to sort any column as you need as well as you can define at the top of the screen several preset calculations that will provide you the necessary information to make an educated decision based off of the 4 Golden Rules.
Keyword Research Summary
You need to learn the 4 Golden Rules
Relevancy
Traffic
Competition
Commerciality
Stop Struggling To Get Traffic the HARD WAY…
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